# NewstyleDirect — CodebyLiam

Source: https://codebyliam.com/portfolio/newstyledirect/

[← All work](https://codebyliam.com/portfolio/work/)

wordpress· 2024

# NewstyleDirect

WordPress commerce site for an Australian retail brand — custom theme, performance tuning, and ongoing product integrations. The public storefront sits at the center of a wider NewstyleDirect stack that includes internal ops tooling.

Lead developer

[Visit live site](https://newstyledirect.com.au/)

[![NewstyleDirect illustrative product cover](https://codebyliam.com/portfolio/projects/newstyledirect-product-cover.webp)](https://codebyliam.com/portfolio/projects/newstyledirect-product-cover.webp)

Illustrative cover artwork. Original product screenshots appear below.

## Technology

- WordPress

- WooCommerce

- PHP

- ACF

- JavaScript

## The problem

The brand needed a reliable online storefront that could handle catalog updates, promotions, and regional shipping rules without slowing down day-to-day merchandising. Peak seasons exposed fragile admin workflows: bulk price changes, campaign landing pages, and shipping exceptions each required developer time. Store staff needed to publish confidently without breaking layout or checkout.

## The solution

Delivered a custom WordPress + WooCommerce build with a tailored theme, optimized asset loading, and admin workflows the client team can run themselves. Integrated internal tooling hooks for inventory and order flows used across the wider NewstyleDirect stack. ACF-driven sections keep merchandising flexible while the theme enforces consistent product presentation. Asset loading and image discipline keep LCP reasonable on catalog-heavy pages. Shared plugin utilities reduce duplicate PHP across sibling properties so fixes ship once.

## Screenshots

- [![NewstyleDirect storefront homepage](https://codebyliam.com/portfolio/projects/newstyledirect-home.webp)](https://codebyliam.com/portfolio/projects/newstyledirect-home.webp)

Hero carousel featuring Versamax and seasonal promotions

- [![NewstyleDirect WooCommerce shop](https://codebyliam.com/portfolio/projects/newstyledirect-shop.webp)](https://codebyliam.com/portfolio/projects/newstyledirect-shop.webp)

Product catalog with filters and category navigation

- [![NewstyleDirect brand homepage overview](https://codebyliam.com/portfolio/projects/newstyledirect.webp)](https://codebyliam.com/portfolio/projects/newstyledirect.webp)

Kitchenware, hardware, and outdoor product highlights

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