fullstack· 2026
NewstyleDirect v2
Next-generation NewstyleDirect storefront — a SvelteKit redesign of the live WordPress + WooCommerce site at newstyledirect.com.au. Same retail brand and catalog story, rebuilt for faster browsing, clearer merchandising, and a modern component-driven front end on v2.newstyledirect.com.au.
Lead developer
Technology
- SvelteKit
- TypeScript
- Tailwind CSS
- Vite
The problem
The flagship NewstyleDirect WordPress build carried years of WooCommerce plugins, ACF sections, and performance debt. Peak campaigns stressed LCP and admin workflows; the team wanted a storefront that felt as fast as their internal SvelteKit tools without losing catalog depth. Merchandising still depended on flexible layouts and seasonal heroes, but the old theme made every major visual change a PHP deploy.
The solution
Shipped v2.newstyledirect.com.au as a SvelteKit storefront redesign paired with the existing NewstyleDirect ecosystem — universal WP plugin, internal ops app, and hub tooling. Product storytelling and category navigation are rebuilt in typed routes with Tailwind, while the original newstyledirect.com.au case study documents the WordPress foundation this release replaces. The v2 site is the public face of the same Australian kitchenware and hardware catalog; case-study copy links back to the WordPress flagship entry for continuity.
Screenshots
v2 redesign — seasonal Pizzell hero on the SvelteKit storefront (replaces WordPress newstyledirect homepage templates) 
Versamax 5-in-1 product landing rebuilt in v2 with campaign typography and CTA layout 
Connector-system storytelling — swap tools in seconds, merchandised on the v2 stack instead of ACF blocks 
Kitchenware category hub with icon tiles and filters — v2 navigation over the legacy WooCommerce shop archive 
Versamax carousel and nibbler promos on the redesigned newstyledirect catalog pages 
NuWave OxyPure PDP with spec tabs and add-to-cart — same catalog as newstyledirect, faster v2 product template